A Better Florist

Executive Summary

• Client / product: A Better Florist and its wider global storefront network
• Sector: eCommerce, gifting, multi-site retail operations
• Engagement: High-load infrastructure management across a large estate of commerce websites
• Core stack: AWS, WordPress, Magento, PHP, multi-domain operational support
• Outcome snapshot: A managed infrastructure footprint supporting 114 storefront and campaign domains across a distributed flower and gifting business

The Problem

Running one online store is straightforward compared with running a global network of them. The real problem is operational scale: many country- and city-specific sites, multiple commerce platforms, uneven traffic patterns, and a constant need for reliable hosting.

This engagement required infrastructure support that could:

• keep a large network of commerce sites running under load
• support both WordPress and Magento properties
• handle many regional or brand-specific domains from one operational program
• reduce the fragility that appears when a business grows faster than its hosting setup

Why It Was Difficult

This was not a normal website build. It was an infrastructure and scale problem.

The estate covered a very large number of domains, mixed platform requirements, and geographically distributed storefronts. Managing that kind of footprint means dealing with:

• capacity planning across many sites instead of one
• platform diversity between Magento and WordPress
• operational consistency across a global storefront network
• the risk that one weak infrastructure decision can affect many customer-facing properties at once

The project also included a smaller DigitalOcean segment alongside the primary AWS footprint, which added another layer of operational complexity.

Our Solution

We managed the underlying infrastructure for the A Better Florist network with AWS as the primary foundation and a smaller subset of properties on DigitalOcean.

Instead of focusing on one flagship site, the engagement was built around the realities of a scaled commerce estate: many domains, multiple brands, high load, and the need for dependable day-to-day operations. The technical value came from handling the network as a system rather than treating each website as an isolated project.

What We Delivered

• Infrastructure management for a multi-country commerce network
• Operational support across WordPress and Magento websites
• AWS-based hosting for the primary estate
• Support for a smaller DigitalOcean segment within the wider setup
• Reliability work across a large set of flower, gifting, and cake-related storefront domains

Results

• Documented scale: this portfolio entry originally listed 114 domains under management, which gives a concrete view of the operational footprint
• Platform breadth: the estate included both WordPress and Magento, showing experience beyond a single CMS or storefront stack
• Global storefront support: the network covered many countries, cities, and sub-brands rather than one local store
• Long-running operational proof: the engagement ran until 2022, demonstrating sustained infrastructure support rather than a one-off launch

Technical Highlights

The most important technical skill in this project was operational discipline at scale. Supporting 114 domains means thinking in terms of fleet reliability, repeatability, and platform coexistence, not isolated site tweaks.

It also demonstrates a useful commercial truth: when a business grows into many storefronts, infrastructure becomes part of revenue protection. Stability and performance stop being technical nice-to-haves and become part of how the business continues selling.

Proof Artifacts

• Public proof link: A Better Florist Facebook page
• Portfolio asset: /public/assets/portfolio/a-better-florist.webp
• This portfolio entry documented 114 managed domains in its original version, including examples such as abetterflorist.com, happyflowers.sg, sydneyblooms.com, bestcakesjapan.com, and australiablooms.com

Transferable Value For Clients

A Better Florist is relevant if you need:

• infrastructure support for many storefronts or regional domains
• operations across both WordPress and Magento estates
• AWS-backed hosting for high-load eCommerce networks
• a team that can treat multi-site commerce as an operational system, not a collection of unrelated websites

Work With Us

If your commerce business is growing beyond one site and the infrastructure is starting to become the bottleneck, contact us. We can help stabilize the estate before scale turns into operational debt.