Website Redesign & UI Refresh

A site built several years ago still works. It loads, it takes enquiries, and search engines have had time to learn which of its pages answer which queries. That history is the reason a redesign feels risky, and the reason most redesigns get postponed until something breaks.

We treat the existing site as an asset with measurable value. The interface gets rebuilt on current front-end practice, and the pages that bring traffic and enquiries either keep their addresses or get mapped to new ones on purpose. The visual change is the visible part of the job. Keeping the commercial result intact is the part that needs planning.

What a redesign covers

Redesign work takes two shapes, and choosing between them is a scoping decision.

On the same platform, we keep the CMS, the database, and the content, then replace the theme or template layer. Typography, spacing, colour, navigation, forms, and page structure get rebuilt, while URLs and the editorial workflow carry on as before. This is the cheaper and faster route, and it suits sites whose backend is sound and whose front end has aged.

As a rebuild, the front end moves to a modern stack such as Next.js, and the content is migrated into a deliberate structure. That route fits sites where the current platform resists every change, where page speed problems sit below the theme layer, or where the content model itself no longer matches how the business sells.

Either shape starts with an audit. We list the pages that bring organic traffic, the pages that produce enquiries, the pages nobody visits, and the queries each one ranks for, using Search Console, analytics, and a crawl. A page with no traffic and no purpose is a candidate for merging or removal, and we show you that list before doing anything to it. A page that earns traffic keeps its URL and its content whatever happens to the design around it.

Who this is for

This service fits sites that were built before mobile traffic overtook desktop, where the desktop layout still pinches on a phone. It fits teams on a theme from 2017 whose editor no longer matches the way they actually publish. It fits sites that grew page by page for years and now carry six button styles and three navigation patterns, which costs visitors time even when nothing looks broken.

It also fits a business whose site is fine technically but whose enquiry form, pricing explanation, or service navigation makes people work too hard to buy.

Two situations point elsewhere. If speed is the only complaint, our speed and performance optimization usually costs less than a redesign and delivers the same benefit. If the visual identity is the whole problem, a pure design engagement can produce new artwork and a design system without touching the running front end.

What we deliver

Audit and baseline

A short report listing current traffic and conversion data per page group, the crawl issues worth fixing, and the queries the site depends on. This becomes the baseline we compare against after launch, so nobody has to argue about whether the redesign helped.

Interface design

New layouts for the page types that matter: home, service or product pages, category listings, article templates, and forms. We design mobile first, then desktop, because most redesign failures show up in the phone layout.

Front-end build

Templates built to match the design, with sensible HTML structure, accessible form labels, keyboard navigation, and responsive images. Existing analytics events and conversion tracking stay wired.

Content and URL migration

A redirect map covering every URL that changes, imported content with images and metadata intact, updated sitemap, and a check that internal links point at live pages. Anything with backlinks gets extra attention, since a broken link there costs more than a broken menu item.

How the engagement runs

Phase one: audit and decisions

One to two weeks. We agree what stays, what changes, and what gets removed, and we write down the success measures for the launch.

Phase two: design and build

Two to six weeks depending on page count. Design reviews happen on real content rather than placeholder text, because lorem ipsum hides the layout problems that only appear when a service page has eleven bullet points.

Phase three: staged launch

We can publish the new templates on one section first and watch the data on that section alone. Alternatives are a preview domain that only your team can reach, or a partial rollout where the new design serves a share of visitors. Redirects go live in the same deployment as the new templates, never a day later.

The weeks after launch

Launch day ends the build and starts a quieter stretch of work that most projects underestimate. Search Console keeps reporting requests to old URLs for weeks, including image files that external sites link to directly, so those get redirects or replacement assets rather than a bare 404. Third-party code you added over the years, such as a booking widget, a chat script, or an advertising pixel, may have depended on markup that no longer exists, and each one needs a check against the new templates. Analytics needs its before and after comparison configured, because a redesign that changes how pages are tracked will look like a traffic collapse in the reports. Cached CSS, JavaScript, and images also sit in visitor browsers and CDNs, and stale copies are the usual cause of a design that looks broken for some users and fine for others. We stay on this phase with you and fix what it turns up.

What it costs

Redesign work is billed at our flat rate of $39 per hour, or as a fixed scope once the audit gives us real page counts. The audit itself is usually a few days of work. A same-platform refresh typically runs three to five weeks of effort, and a full rebuild with content migration runs six to twelve weeks, with content volume and the number of custom templates as the two main drivers. The pricing page sets out the hourly model, the monthly capacity plans from $2,699, and typical order budgets, so you can compare the options before we talk.

Proof

Inter-Euro Investments is a corporate advisory and investment firm whose WordPress site we built around clear service structure and a calm, professional interface. It shows how a redesign can raise how a firm is perceived online while leaving the client able to update their own pages.

Nutribar combines a WordPress content layer with Firebase for live data, plus web view apps for iOS and Android, and the interface carries meal plan selection and ordering. It is proof that a refreshed front end can sit on top of existing systems, with no platform change required.

Living Cyprus runs a React.js website alongside the React Native app and Nest.js backend, with news, events, and property listings sharing one design language. It shows the same interface system working across web and mobile, which matters when a redesign has to survive beyond the browser.

Related services

• UI/UX design for the research and design system work behind a new interface
• Web development for front-end and back-end builds, including full rebuilds
• Mobile responsiveness optimization when the layout needs to fit phones and tablets without a full redesign
• Figma to HTML conversion when your own designer has produced the mockups and you need them built accurately
• Technical SEO audit and fixes for the redirect, metadata, and structured data work that protects rankings through the change

Next step

Send us the site you have today and one sentence about what you want it to do better. We will tell you whether a refresh or a rebuild is the sensible route, and what the audit would involve.

Contact us with the link, or run the current site through the Vasilkoff.info estimator to get a first scope and cost range before the conversation.